Establishing a Facebook profile without revealing one’s true identity involves using a pseudonym and masking personal details. This process typically includes employing a name other than the individual’s legal name, utilizing a separate email address not associated with personal accounts, and avoiding the use of identifying information such as one’s real birthdate, location, or affiliations.
The motivation for such actions can stem from a desire to protect personal privacy, engage in online activities without fear of reprisal or judgment, or conduct market research or competitive analysis anonymously. Historically, the rise of social media has been accompanied by increasing concerns about data security and the potential for misuse of personal information, leading many individuals and organizations to seek ways to maintain a degree of anonymity online.